From Passive to Participatory: How Experience Changes Culture

Why your message isn’t landing — and how to fix it

If you lead culture, change, or communications in a big organisation, this might sound familiar:

  • You launch a great internal campaign… but it doesn’t get much traction.

  • Your hybrid town hall ticks the box… but no one’s talking about it the next day.

  • The strategy is clear on paper… but no one seems to feel it.

Here’s the thing: it’s probably not what you’re saying.
It’s how people are experiencing it.

Engagement is on the decline

According to Gallup’s 2024 report, only 23% of employees worldwide feel engaged at work. In the UK, it’s even lower — just 10%.

And that’s a problem. Disengaged teams are less productive, more likely to leave, and less able to drive the kind of change most organisations are aiming for.

On top of that:

  • 70% of corporate change efforts don’t achieve their goals (McKinsey).

  • 1 in 3 employees feel uninspired by hybrid onboarding (Enboarder).

  • And all too often, “culture” ends up being just a slide deck — not something people actually live and breathe.

Sending out messages isn’t enough anymore.
You’ve got to create moments that move people.

Enter experiential communication

At Purple Monster, we help global brands bring their internal communication to life — not with more emails or longer meetings, but through experience.

What do we mean?

Experiential communication goes beyond information. It invites people in.
It turns “I heard it” into “I felt it.”

Whether you're rolling out a new strategy or bringing a team together, it's about helping people connect, question, reflect, play, and participate — not just passively listen.

We don’t do standard Teams meetings.
We create virtual experiences that people actually remember.

What our clients say

“Full-on engagement, razor-sharp production, and a vibe that had our team energized, engaged and excited from start to finish…

This wasn’t just a Teams meeting — they built a whole experience. It was immersive, dynamic, visually intriguing and actually fun.”
— Jon Halvorson, SVP Consumer Experience & Digital Commerce

This isn’t just theatre. It’s transformation.
When people feel part of the story, change sticks. Strategy lives. Culture breathes.

What it can look like

Here’s how we bring messages to life:

  • Virtual onboarding that sparks connection from day one

  • Vision launches that feel like a shared mission, not a top-down order

  • Culture and DEI engagements that create real conversations and real change

  • Leadership events that energise instead of drain

All designed with creativity, care, and a clear strategic purpose behind the scenes.

Let’s make your message matter

If you want your people to feel part of the journey — not just on the receiving end of it — we should talk.

Because when people experience your message, they don’t just remember it.
They carry it with them.

Want to see how it works?
Get in touch, and we’ll show you how we turn strategy into something real:
An experience that sticks. Sparks. And moves people to action.

 
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